Startup

Five Startup Office Hacks You Can Use In Your Small Business

Necessity may be the mother of invention, but boredom is its wicked stepmother. And let’s face it, the office can be a pretty boring and frustrating place – especially for startups who are typically short on staff, time and money. But, it doesn’t have to be. I’m an engineer by trade – first with Google GOOGL -0.31% and […]

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Uncertainty

Living On The Edge: How Dealing With Uncertainty Makes You Stronger

Fear of the unknown is a fundamental part of human nature; a vestige of our primitive past where playing it safe was a matter of life and death. While our society has evolved, this deeply embedded fear has remained part of the human experience. For most of us, uncertainty in life is a constant source […]

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How To Sell Change To A Resistant Industry (Like Banking)

Regardless of the industry they choose to focus on, the one thing that most entrepreneurs have in common is a desire to bring about positive change. Unfortunately, some industries are more receptive to the idea of innovation and change than others. Some industries aren’t just apathetic towards the notion of change; they’re outright hostile to […]

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How Facebook Could Dominate Local Commerce And Advertising

As president and co-founder of an online marketing platform, I’ve seen tremendous shifts around local commerce the past few years. Local news and print marketing have been upended by online equivalents that offer more personalized discovery, powered by social feedback. Local businesses already know that the lion’s share of their marketing should be online, and […]

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America

Are You One Of “The Best Small Companies in America”?

Forbes and the Small Giants Community are currently accepting nominations for “The Best Small Companies in America,” an annual award highlighting small businesses with a big impact. These companies are leaders in their industry, committed to their employees and their community, while focusing on responsible growth. The nomination questionnaire digs below the surface to really […]

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Learning To Let Go: How I Evolved From Founder To CEO

The act of starting a business and building something from nothing is an intensely personal experience. For most entrepreneurs, there is virtually no separation between business and personal life. As I’ve mentioned before, work is life and life is work. However, as a business matures, founders must mature alongside it to be successful. Often, this […]

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branding

Inside Out Branding: Consider All 5 Senses For Public Relations Success

When we think of branding, we generally think about websites, marketing collateral and taglines. While these external communications are vital to success, there is another dimension many take for granted—branding for your senses. Failure to succeed in this area will all but guarantees setbacks that no clever PR message or story can fix. But conversely, […]

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authenticity

When It Comes To Sales, I’ve Learned That Being Authentic Matters Most

I’ve been thinking about the nature of sales a lot lately. BodeTree is going through a period of rapid expansion, and we’ve been growing our sales team in recent months. In doing so, I’ve had to make decisions regarding just what kind of sales organization we want to be. The culture of a sales team, much […]

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Entrepreneur

This Entrepreneur Tried To Unplug For A Week: Here’s What Happened

Last week, I wrote about my plan to fully unplug from my business for a week and stave off the effects of entrepreneurial burnout. After all, there is plenty of evidence, both anecdotal and scientific, indicating that entrepreneurs who can take a break and unplug from time to time are happier, healthier, and more productive […]

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