Of all the decisions that entrepreneurs face, deciding when to start investing in marketing is one of the most difficult. If you ramp up your marketing spending too early in your lifecycle, you run the risk of burning cash with very little to show. On the other hand, if you wait too long to get […]
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Last night, a member of my team posted a video to YouTube that shows his two adorable puppies, Colby and Bleu (collectively known as the Cheeses), rushing to their food bowls, week after week over the past year. Throughout the video’s one and a half minute run time, viewers can see the puppies grow up […]
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When you are a small business, your SEO needs to be focused and customer-driven in order to ensure that you are reaching out to your target audience. Well-placed SEO can increase brand awareness and raise your company’s social profile. However, too many small businesses find that they are daunted by the prospect of using SEO. […]
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The internet has transformed the way we do business. The web has enabled the production of countless tools to assist small businesses in collaborating, communicating, and staying efficient. At BodeTree, it is a give-and-take relationship. We rely on online business tools to run our business, in order to provide our online financial management platform to […]
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Deciding when to start spending on marketing is one of the most difficult challenges entrepreneurs face. If you ramp up marketing too early, you run the risk of burning cash with very little to show. On the other hand, if you wait too long to get serious about marketing you might get eclipsed by the […]
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Small business website design In today’s day and age, it’s not only critical that your website design for your small business – your website needs to look professional and be easy-to-use, whether you do it yourself or work directly with a web developer. The good news is that creating a killer site isn’t hard! It’s […]
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One of the most important aspects of your small business marketing is having a consistent brand – from logos and business cards, to your website and email messages. It’s how your current and potential customers quickly identify you against competitors. Here we’ve outlined some of our top small business branding tips for creating consistent branding for […]
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According to a Harris Interactive poll, 68 percent of millennials were more likely to purchase a product after seeing a friend’s social media post about it (tweet this ). Social media will continue to have a significant influence on customer engagement and brand recognition in 2015. Here are 5 things to pay attention to with social […]
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When it comes to discussions of consumer demand and market fit, I always think back to a brilliant quote from my favorite academic, Dr. Ian Malcolm from Jurassic Park: “Yeah, yeah, but your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” In all seriousness, it’s […]
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My fascination with the concept of crowdsourcing started back in 2004, as it did for many who read James Surowiecki’s brilliant book “The Wisdom of Crowds.” The idea that the collective wisdom of a large group could prove superior to the expertise of individuals is powerful. It has been proven out to a great degree […]
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