Learning To Embrace The Power Of The Crowd

I’ll be the first to admit that when it comes to the Holidays, I’m a last-minute shopper. My procrastination in the gift purchasing department is never intentional. It’s just that between raising a young family, running a growing business, and writing for publications like Forbes, I just don’t have much time to spare. So, it […]

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Creating A Compensation Plan For Startup Success

As with most things in life, managing compensation issues inside of a startup is all about balance. Whether determining your own salary or recruiting new hires, it’s vitally important to get it right. Compensation is an issue that I’ve struggled with constantly since starting BodeTree nearly five years ago. With each passing milestone there are […]

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Need A Good Crash Course in Content Marketing? Start Here – Forbes

Brain Sutter connect the dots for SMBs between SEO, content marketing & growth. Opinions expressed by Forbes Contributors are their own. Should you believe all the hype surrounding content marketing? There’s a lot of buzz about this “new” marketing approach that involves creating and distributing relevant content in order to get and keep customers. Seventy-eight percent of chief […]

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Why Small Business Saturday Matters

In a recent article, small business expert Gene Marks shared the unconventional argument that Small Business Saturday is unimportant at best, and insulting at worst. I respect his position and can certainly understand the underlying argument he was trying to make. Unfortunately, I believe his approach is overly cynical and misses the mark. As the […]

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Pivot Your Marketing Instead Of Your Product

Josh Steimle covers digital marketing for the entrepeneur as well as the CMO. Opinions of Forbes Contributors are their own.    The definition of insanity is doing the same thing over and over again and expecting different results, or so the saying goes. Many entrepreneurs have become enamored with the word “pivot” over the past few […]

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Small Businesses Can Do Well By Doing Good

Being a small business has its advantages. For example, it is generally easier for small or mid-sized companies to embrace social causes than it is for big companies. As the CEO of BodeTree, I get the chance to meet a lot of change-oriented entrepreneurs. Interestingly, many of these socially-minded small businesses are finding that “doing […]

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